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Monday, July 28, 2008

Who (or what) is king?

For many years, we've been hearing that "content is king." I'm attending a conference for tradeshow and event planners, and this afternoon's workshop was on knowing your customers' communities.

The presenter then said that content is no longer king... Community is king. Hmmmm. Would you agree?

How many community groups online do you belong to or regularly read? And do you go there primarily for the content or for the community? Is it a toss up? Is the community the conduit for the content?

Okay, the brain is now officially fried for the day.