Blads, anyone?

Okay, so I was looking at a new children's book by a competitive publisher, and came across their marketing strategy in the back of the book. BLADS, they said. I'm usually not this far out of the loop, but even Wikipedia doesn't have a definition of a blad. I'm assuming (you know the danger there) this is a combo blog and ad. Right? But how?

Capturing the market of blog readers has its challenges. I mean, are the readers of blogs really the prime target for a children's book? Anyone know the demographics?

And just how many people are notified when I post something, huh? Or is that the luck of the draw, too?

Somebody drag me into this century, please ... :-)

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